X Company is a leading computer entertainment enterprise in the global
market. It has been committed to designing, publicizing and popularizing
toy products for years. The products it developed are dynamic, have
two-dimensional visual effects and are very popular with people of different
ages, social classes and nationalities. Its leading trademark "B" has
become the most famous toy brand in the world. Solely in China, its plastic
model toys take away 22% market share. The company has continually
been at the forefront in fashion and modern trends within the computer
entertainment industry.

As an old saying goes,tall trees catch much wind.As the model products of
X Company enjoy a high market reputation in the market,a few
manufacturers start boldly producing, distributing and imitating its mode
products in flagrant disregard of the law. Such act constitutes trademark
infringement and unfair competition. Since the distribution channel and
consumers of these infringing products are same with genuine mode
products, the legitimate interest of X Company is seriously damaged.
Therefore, X Company entrusts SunFaith to conduct a market sweep action
against miscellaneous piracy products in Shanghai market during
National Holiday. 

As the penetration rate of fake products is very high, we thereafter carried out
an in-depth investigation into all model toy markets in Shanghai. We focused
our attention on main wholesalers and retailers of target products and then
launched raid actions against infringers in conjunction with Shanghai AIC.
This operation swept Huangpu, Xuhui, and New Pudong districts. 17 illegal
proprietors in areas of Temple of the City Gods, Wen Temple,
Xuhui Underground Department and New Pudong district are successfully
cracked down upon. The seized piracy models amount to 1300.

Thanks to our long-term good relationship with AIC, the market sweep
operation received great support from Shanghai AIC and related AIC
branches.This enforcement action is prompt and efficient and left no
breathing space for infringers. The raids achieved very good results and
had a deterrent effect on infringers. The market order has been rectified and
Bandai' s IP right is effectively maintained.