What can customers tell you? They can tell you where the market must head in
terms of technologies and applications – and how long it will take to get there.
Marketing"and customer analysis"is a complex and scientific process of acquiring
quantitative data and qualitative opinions from the customers who make up the
market. The information you receive form a survey allows you to understand your
market's requirements and opinions and will better equip you to make the right
decisions the first time.